La Mura Video Festival 2008 !!

Description
La (Spanish for 'the')
Mura (Japanese for 'village')

La Mura is reminiscent of the word 'love' in French (amour) and Spanish 'amor'.
La Mura also conjures up the earliest film makers, The Lumiere brothers in the late 1800s.

Mission
La Mura Video Festival was created by Teja Arboleda of Entertaining Diversity, Inc., in collaboration with NAME, to provide personal voices to culturally diverse communities all over the US, through video storytelling. In keeping with the old African proverb, Only when lions have historians will hunters cease being heroes , this festival celebrates America's stories about race, culture, ethnicity, religion and immigration from the point of view of young video producers.

Once a year, at the National Association for Multicultural Education conference, La Mura Video Festival will showcase the winners of this competition. A total of six winning videos will be featured, with the option of being distributed for educational purposes, as a group, through Entertaining Diversity, Inc.

Click here to view ANew Day, May Lebo's video, winner LaMura Video Festival, NAME, November 2007!

Below, curator, Teja Arboleda and May Lebo, winner, LaMura Video Festival, 2007

About Entertaining Diversity, Inc.
Entertaining Diversity, Inc. was established in 1993, with the clear mission to bring entertainment to the world of multicultural education. Starting with the nationally acclaimed one-man show, Ethnic Man! , Entertaining Diversity has since created educational videos about race, culture, and American identity which are distributed by Discovery Learning International, and has presented live programs in 48 states and over 500 schools and colleges in the US. The company was founded by producer, director actor and educator, Teja Arboleda, M.Ed. who has worked on over 30 documentaries for PBS: FRONTLINE,   Say Brother (Basic Black) and La Plaza. In addition, he produced programs on race and culture for New England's popular broadcast series, Chronicle and is an Emmy Award winner for his work on a PBS documentary. He is the author of In the Shadow of Race (Laurence Erlbaum Associates).

About NAME
The National Association for Multicultural Education (NAME) was founded in 1990 to bring together individuals from all academic levels and disciplines and from diverse educational institutions, and other organizations, occupations and communities who had an interest in multicultural education. NAME is the fastest growing professional organization in the United States that has as its sole objective the advocacy of multicultural education as the foundation philosophy of the nation's educational system from pre-school through higher education. Each year, the annual conference attracts top scholars and educators, as well as students, parents, and activists. For more information go to www.nameorg.org
 

Submission fee, in the form of a check or purchase order should be made out to:
Entertaining Diversity, Inc.

Videos and check should be sent to:

Teja Arboleda
Entertaining Diversity, Inc.
PO Box 126
Dedham, MA 02027

Festival Details

Videos must be between 4 - 8 minutes in length, total running time.

Videos must be created (written, produced, directed, taped and edited) by a student team, and overseen by a teacher or professor.

Videos must be delivered to Entertaining Diversity on miniDV, DVCAM, DVCPro or VHS/SVHS.

Videos must be recorded, edited and output as NTSC format, and in SP (standard record/play) mode., preferably at 29.97 (30 fps).

Credits should not run more than 15 seconds (for the purposes of providing the bulk of the running time to the story or program).

The submission fees are listed in the category list below. A PayPal fee payment service will be activated by late June, 2008.

Submission deadline: See chart below

Submission form will be available on June 15, 2008

Categories and Submission Deadlines:

7 - 9 th grade

10 - 12 th grade

College/University

Documentary

Documentary

Documentary

Narrative (fiction)

Narrative (fiction)

Narrative (fiction)

Submission Fee Submission Fee Submission Fee
Sep 30, 2008 : $59 Sep 30, 2008 : $59 Sep 30, 2008 : $59
Oct 31, 2008: $69 Oct 31, 2008: $69 Oct 31, 2008: $69
     

Grading and assessment rubric

CATEGORY

*

**

***

****

*****

Originality of story and theme

Involvement of featured community in story, performance and/or production

Relevance to race, ethnicity, culture, religion, immigration, diversity

Educational value (how is story helpful to viewers outside of featured community

Entertainment value - did program capture and keep viewers attention

Production value: camera, lighting, directing, sound, etc.

Acting (drama) or strength of characters (documentary)

Artistic expression - visual

Artistic expression - written

Artistic expression - music

Overall product

Click here to view ANew Day, May Lebo's video, winner LaMura Video Festival, NAME, November 2007!